Regional Chief Digital Officer, Insights Division

He focuses on accelerating the digital transformation of Kantar and its clients through innovation, automation, and developing partnerships with tech and data companies.

In addition to his role as CDO, Pablo leads a team of media experts across the region who advise clients on their media and digital strategies from campaign development through to execution and measurement. He has worked with multinational businesses to develop new research methods that provide key insights needed to make critical business decisions.

Prior to his role at Kantar, Pablo was Strategy Director at IPG Mediabrands, leading clients such as Johnson & Johnson, Cerebos-Suntory, Exxon Mobile and Coca-Cola.