Global Director of Communications Research
Anne specialises in brand and communication research, and is responsible for supporting this area of expertise for Kantar TNS across the Asia Pacific region.
She is at the forefront of incorporating social media data into brand and communications research and is a big believer in the power of social and survey data together adding up to more than the sum of their parts.
Anne is responsible for driving best practice Brand & Communication research, through training and coaching as well as working directly with key clients. She has developed a community of B&C experts across the Asia Pacific region, and convenes regular development sessions with them. She is a regular speaker at conferences and seminars, particularly on the impact of digital and social media on the industry.
Anne joined Kantar TNS (NFO Australia) in 2002, relocated to Hong Kong in 2006, and was appointed to her current role in 2008. She relocated back to Australia in 2011 and is now based in Sydney.