Regional Director, Brand Guidance, Insights Division

She works with both multinational and local brands to track their performance and help guide the optimal strategy for growth.

Anita has held a broad range of positions across the world, from Asia to the Middle East and Africa. Her expertise lies in helping brands navigate their unique challenges based on the environment. She is driven by a passionate curiosity about people - what make them tick, what patterns they follow and how they make choices about the brands in their lives.