Brighter Futures is the name of Kantar’s charity fundraising initiative in association with UNICEF, which grew out of the partnership Kantar TNS founded with UNICEF in 2004.

How the project began

The Kantar TNS partnership with UNICEF began in response to the Tsunami in South East Asia in 2004.

A one-off donation triggered a desire for a more sustained programme that reflected Kantar TNS's broad geographic reach. At this time, the Kantar TNS project aimed to build and supply pre-schools in Cambodia and create Children's Corners to support young children in Malawi.

In 2008, the UNICEF partnership was extended to become Kantar-wide under a new name, Brighter Futures. The name of the project reflected its ambition to create brighter futures for some of the world's most disadvantaged children.

Kantar's current Brighter Futures programme, building on the foundations Kantar TNS laid, has been running since 2010 and has raised over $1.5 million US dollars to help disadvantaged children in Malawi, Bolivia and Bangladesh.

MALAWI - Creating Children's Corners & Community-Based Childcare Centres

Our Brighter Futures project in Malawi aims to help some of the 600,000 children in Malawi who have lost one or both parents to AIDS by creating Children's Corners and Community-Based Childcare Centres (CBCCs). These provide support, education, nutrition and protection, as well as access to other services for pre-school infants and young children.

BANGLADESH - Tackling Child Labour and Exploitation of Children

In Bangladesh 13% of children aged 5-14 are forced to work, often in hazardous conditions, to support their families. Our Brighter Futures project in Bangladesh aims to bring about much needed social change, providing life skills and opportunities, as well as addressing legislative reform for these children. The project aims to re-integrate 6,000 working children into education and provide support for 2,500 families.

BOLIVIA - Protecting Children from Violence and Abuse

Currently 2.2 million children and adolescents in Bolivia are victims of violence and many more become embroiled in juvenile crime, gang warfare and drug abuse. Our Brighter Futures programme in Bolivia aims to protect young people against exploitation by working with the Government to reform child protection laws. In addition, the project aims to create nine special victim units to manage cases of child abuse and help victims, or witnesses, of crime.

Brighter Futures Fundraising and Charity Champions

A great deal of fundraising for Brighter Futures takes place at the OpCo and country level and local fundraising by a dedicated team of Charity Champions plus others has always been an important part of the project.

However, there are also a number of Kantar-wide global fundraising initiatives, including the Post-It Party and the Team Kantar Challenge.

The Post-It Party

The Post-It Party is a global Kantar competition during which offices make creations out of Post-It Notes. The finished creations are truly inspirational.
View the results of the 2013 Post-it Party.

The Team Kantar Challenge

The Team Kantar Challenge (TKC) has been running since 2010. The idea behind the initiative is to challenge a number of employees to complete a particular task, while also raising funds for UNICEF.

In 2010, Kantar group employees climbed Kilimanjaro, while the following year in 2011 another group completed a cycling challenge from the Andes to the Amazon. In 2012, we sent employees up the Himalayas and across the Sahara, while in 2013 they walked The Great Wall of China.

In 2014, 30 Kantar group employees attempted to climb to the top of the High Atlas Mountain in Morocco. Between them they managed to raise over $115,000 for UNICEF which is more than any other Team Kantar Challenge to date. All five TKC's have so far raised nearly $400,000 for UNICEF.
View a presentation of the 2014 Team Kantar Challenge trek to Morocco.

Brighter Futures Field Trips

One important aspect of the Brighter Futures programme is seeing the projects in action. UNICEF arranges field trips for the most committed fundraisers, so they can see how their donations are being used. The field trips are often described by staff as life changing, bringing home to them both the harsh realities and the huge differences that our donations make to children's lives.
Watch the video of the 2013 Kantar field trip to Malawi.

The 10-year Anniversary of the Kantar TNS and UNICEF Partnership

2014 marks 10 years of the relationship between Kantar TNS and UNICEF. Since the Kantar TNS project started in 2004, the UNICEF partnership has received over $2.4 million dollars from Kantar group employees and its companies - of which over $1,000,000 has come from Kantar TNS alone.

More information about Brighter Futures

If you would like more information about Kantar's Brighter Futures project or you would like to become one of its Charity Champions please email

Brighter Futures Donations

You can give a donation to Kantar's Bright Futures programme at