Empowering marketing in the digital age

Connected Life 2016

Technology continues to reshape consumer behaviour and redefine the business of marketing. Marketing insights need to reflect this newly dynamic, real-time environment: research that harnesses the opportunities new technology and data bring and actionable insight to help you succeed.

At Kantar TNS, we constantly invest in new technologies and data sources to improve the depth and value of our research. We complement our core research offer with social media insights, mobile methodologies, behavioural data and partner with forward-looking consumers via online communities, to take consumer understanding to new levels and ensure that marketing insight keeps pace with digital life.

We provide clear guidance on integrated marketing - how best to leverage digital in the context of traditional media. And we invest in the world’s most comprehensive study of digital behaviour to keep in touch with changing consumer lives to help you make the decisions that will grow your business.

The truth about mobile

Mobile data collection is invaluable for accessing hard to reach consumers, and can provide more real and accurate insight by getting closer to the moment of consumer decisions.

Mining social insight

The volume of conversations on social media is growing by the day. While navigating this flood of insight can be a challenge, this rich and varied source of knowledge leads to many opportunities.

Unlocking the co-creative power of the internet

ThinkTank is a refreshing, bespoke approach to online communities which allows you to unlock the co-creative power of the internet by interacting with leading-edge people on the issues that really matter to your business.

Identify winning concepts fast

Concept screening decisions are some of the most critical in the innovation process – and often time-sensitive. eValuate express identifies winning concepts in as little as 24 hours.

Testing and identifying winning initiatives to drive sales in-store

Shopper Tester uses full-shelf, virtual reality environments to understand genuine shopper behaviour in-store, and reveal how planned changes to pack, shelf layout or POSM will perform.

Transform your business through customer insight

Customer Inside leverages Medallia’s market-leading CEM platform to help you create a truly customer-centric business culture. Our approach plugs real-time customer feedback into decision-making at every level of your business.

Connected Life

Discover how connectivity is reshaping the behaviour of 70,000 people across 57 countries

Identifying where and how to influence connected shoppers

Connected Shopper Journey maps the shopper journey from need to purchase and identifies all of the touchpoints that drive purchase decisions, both within the store and outside it.

Optimising media performance

AdEffect is a campaign post-testing tool that goes beyond creative evaluation and simple ad metrics to reveal the contributions of each channel (traditional and digital) and their synergies, providing clear recommendations on optimising both creative and media mix.

Delivering precision in the moment

Situational Equity is a groundbreaking approach that allows clients to get closer to the specific moments of brand choice, revealing targeted actions to deliver new sources of growth.

How we’ve helped our clients

Developing mobile-first surveys with Google

Digital, Mobile

The issue

As part of the Consumer Barometer study, Google engaged TNS to build a multi-wave, mobile optimised survey in 56 markets.


We created a mobile-first, device agnostic survey to embrace the challenges of small smartphones screens.


The study provided Google with the insights needed and best practice guidelines for creating mobile-first surveys. It also proved that shorter, smarter surveys can provide rich content.

The impact

There were 50% fewer drop-outs than previous surveys and no complaints from 150,000 respondents. The study is a true partnership between client and agency, cementing our standing and reputation with Google.

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