Unparalleled transparency of end customer deals

Effective price positioning and promotions depend upon a complete understanding of actual transaction prices. Kantar TNS’s state-of-the-art price monitoring and campaign effectiveness tools provide a market-wide view of end-customer deals. They give car manufacturers and dealers the power to benchmark their performance against competitors, and respond quickly as the market changes.

Our scalable solutions integrate a range of data sources to reveal how the interaction of sales promotion and negotiation determines end prices.

They include Auto Deal, which provides unparalleled transparency on end-customer deals to help optimise promotional and pricing strategy, and PromoCAR, which analyses campaign effectiveness across Europe. In addition, we operate mystery shopping programmes across more than 15 markets.

Find out more about our other Automotive research tools