Global Automotive Practice Lead

Guillaume is responsible for business development in Automotive globally and leads a number of global initiatives. He is instrumental in driving growth, expertise, innovative thinking and best practice with clients and teams.

He has over 10 years of automotive research experience and specialises in product development, customer satisfaction, brand advertising tracking, pricing & brand research, mystery shopping and car clinics. He is also an expert in managing multi-country and multi-client projects.

With qualifications in advertising and marketing, Guillaume started his market research career in 1993 in a French advertising agency, before working for Secodip, Millward Brown and then Kantar TNS.

Guillaume joined Kantar TNS, France in 2003 and was appointed Head of the French Automotive department in 2008. He relocated to Shanghai in 2010 as Head of Automotive in China and subsequently headed up the Asia Pacific region. He returned to France in 2016 as Global Development Director. He also leads the Global Automotive Steering Committee.