Fuel the development engine

Our Car Clinics provide crucial guidance at key moments throughout the innovation and development process, using flexible, efficient methods, to help you optimise new or existing models and prevent costly mistakes.

We have over 40 years of experience running Car Clinics around the world, exploring design choices, prototype refinement and package optimisation, as well as target audience definition and launch price positioning. By integrating qualitative and neuroscience techniques, we help you enrich design and development further.  

We also offer Virtual Reality Clinics.