Identify moments of friction for genuine growth

Innovation needs to be rooted in a genuine growth territory, where your brand can address people’s unmet needs and tensions in a distinctive way.

Through a full-day workshop, Insightment immerses your team in the contextual reality of consumer experience to identify moments of friction in the category.

We then transform the findings into rich, actionable insights that will inspire your innovation strategy.


Questions that Insightment can answer

  • Having identified an opportunity for innovation, how do I get a deeper understanding of what my target audience is looking for?
  • Are there unmet needs and tensions my brand could be addressing?
  • How can I bring together different sources of information to develop richer insights?

Key benefits of using Insightment

  • A unique combination of qualitative research skills and creative thinking to get the most out of any project
  • A tailor-made research programme to bring new understanding and inspiration for each project
  • A range of qualitative context-based techniques help you craft insights to power genuine growth

Insightment is one of our Innovation & Product Development and Qualitative research tools