Identify and optimise winning concepts

Develop new products and services that grow portfolio sales and build your brand by nurturing the right ideas.

Our validated Concept eValuate suite helps you develop winning concepts with double the accuracy of traditional approaches. It helps you screen, optimise and nurture your concepts at every step of the journey to maximise incremental growth for your portfolio and the impact on your brand.

Get results in as few as 24 hours via Kantar Marketplace.

Questions that our concept testing approach can answer:

  • Which concepts generate strong consumer interest?
  •  What appeals about each proposition and how can you maximise potential?
  •  Which concepts have most top-line growth potential and fit best with your brand?
  •  How will concepts perform in-market in terms of market share and value?



Key benefits of using our concept testing approach:

  •  Extensively validated with proven links to sales 
  •  Supported by a global network of over 1,000 innovation experts and a database of 100,000+ concepts
  •  Solutions to meet all your insight, speed and budget requirements, at all stages of development 
  •  Innovate approaches to reflect consumer reality, using the latest Type 1 thinking and virtual reality technology

Concept eValuate is one of our Innovation & Product Development research tools