Identify and optimise winning concepts
Develop new products and services that grow portfolio sales and build your brand by nurturing the right ideas.
Our validated Concept eValuate suite helps you develop winning concepts with double the accuracy of traditional approaches. It helps you screen, optimise and nurture your concepts at every step of the journey to maximise incremental growth for your portfolio and the impact on your brand.
Get results in as few as 24 hours via Kantar Marketplace.
Questions that our concept testing approach can answer:
- Which concepts generate strong consumer interest?
- What appeals about each proposition and how can you maximise potential?
- Which concepts have most top-line growth potential and fit best with your brand?
- How will concepts perform in-market in terms of market share and value?