Winning the brand share battle
As brands compete for share of mind and spend in an ever-changing market, building and sustaining a position of strength is essential to retain and grow existing customer relationships, attract new ones, and explore untapped opportunities.
ConversionModel helps you do this by providing clear understanding of the trends, context and nuances that affect consumer behaviour and the marketing activities that will most efficiently drive growth.
Questions that ConversionModel can answer:
- How can I track brand performance, assess the competitive landscape and understand consumer behaviour?
- Which competitors can I gain share from and which should I defend against?
- How do market triggers and barriers impact key moments?
- What marketing activity will most efficiently drive growth?
Key benefits of using ConversionModel:
- The world’s most validated brand equity system
- Pinpoints the market triggers and barriers that impact key moments to help you drive growth share
- Identifies the right strategy to achieve growth in share
- Fast, scalable and mobile-ready for an adaptive brand tracking programme that can incorporate social and other data for granular action planning