Global Head Rosie Hawkins explains the rewards of creating irresistibility and the 8 apps that can help you get it.

Irresistible brands exert a magnetic power which makes choosing them inevitable and competing with them impossible. Based on our experience of more than 8,000 studies worldwide, NeedScope has identified 8 apps that can make your brand drive strategic and economic advantage.

Discover how brands can benefit from the secrets of irresistibility.

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