Consisting of more than 19,000 consumer interviews and covering 250 food and beverage products, Consumption Universe is designed to quickly and inexpensively uncover growth opportunities that are grounded in consumer needs
Consumption Universe is designed to help you:
- Understand all factors impacting consumer choice in your category – or a new category of interest
- Quickly uncover bona fide gaps and opportunities grounded in consumer needs
- Efficiently expand your perspective beyond traditional category definitions to identify new opportunities
- Obtain a wealth of custom quality insight at syndicated investment and speed
How can the Consumption Universe be applied?
Flexible, scalable options to meet your business needs
Standard Category Explorations: Beverage Universe, Snack Universe, Meals Universe, and Millennials/Teens Universe. These are perfect for understanding how various products/categories compete to address consumer needs, getting foundational learning on a new category outside your “core,” or exploring innovation opportunities both inside and outside your current categories.
Custom Analysis with or without Product/Brand Augments: Focused analysis on a category, product, opportunity area, etc. to provide strategic understanding, expose growth options, and/or fuel creative needs. Option to add your master brand, your whole portfolio, and/or key competitors to your custom analysis for an in-depth understanding of where your brands play, competitive advantages, portfolio gaps, consumer targets, and brand specific opportunity identification.
Customized Category Perspectives: Custom access enables you to specify the best combination of consumers, occasions, and products to explore consumer choice within your specific market of interest. This is the most popular application and can provide quick and precise direction to guide innovation or renovation efforts.
Consumption Universe Consumer Segments
The Consumer segments are integrated with need states to understand the motivations of each segment and, when and how to target them.
As snack manufacturers look to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the worldwide snacking industry.
Businesses looking to grow by quenching consumers’ thirst face a unique set of challenges. The vital insight isn’t which categories generate the most sales; it’s which categories offer the greatest potential for growth.
Our busy, on-the-go lifestyles often dictate a need for quick meals. There is a massive untapped opportunity to gain market share in knowing what drives a consumer to select their meal choices.
As a generation, Millennials and Teens are quickly guiding the trends seen in the general market. Brands in the food and beverage space must prepare for millennials wants and needs regarding the way they eat, research, and shop for their food