A first of its kind, public ranking for growth potential in the beverage and snack industry, Growth Point is a proprietary directional tool that provides reliable, quick and inexpensive guidance on where and how to focus innovation efforts.

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Knowing the answer to which product or category has the highest growth potential is the difference between success and failure for innovation and renovation efforts.

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Growth can come from brand renovation or innovation but the process is never easy.

Our syndicated database, the Consumption Universe, identifies consumer validated growth opportunities in four macro categories; Snacks, Beverages, Meals, Millennials/Teens

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Click here for the latest news and insights from our leading industry experts, covering all aspects of innovation research.

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