Future forward product testing
Harness the world’s largest online product review and ratings community to step change the speed, efficiency and accuracy of your product development decisions.
Progress the right products in your innovation pipeline
Ensure you are only progressing consumer accepted product renovations
Understand how well your product portfolio delivers vs. competitors
Understand the market potential of competitor launches
Don’t wait for the answer, with live reporting through real time results dashboard on a secure website.
Real world insights capturing the way people respond to new products in natural usage moments. Measure and compare the overall performance of the different products tested as part of branded benchmark tests, blind product guidance tests, blind preference tests or post launch tests.
Understand the key moments that are driving usage of the products, these are instrumental for your product positioning and targeting.
Identify which attributes should be dialed up or down to increase preference, guiding product reformulation or optimisation.
Detailed product reviews analysed using text analytics. The richness of the verbatim collected from highly engaged respondents will provide deep insights into consumer reaction guiding your product positioning and route to market.