Understand the moment, unlock the power of innovation

In our age of rapid change, launching new products is getting riskier. How do you identify the moments of extraordinary innovation potential for your business?

Successful innovation is driven by a clear understanding of how and why people use products and services in real life – the needs they have, and how well they are met in each specific moment.

We help you unlock these crucial moments that drive innovation, giving you the ultimate competitive edge.

Pinpointing opportunities for growth

Improve your innovation success rates dramatically with Matrix, our systematic approach to identifying and prioritising incremental growth opportunities at the very start of the innovation journey.

From insights to winning concepts in seven days

Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.

Unlocking moments of extraordinary opportunity

Locator identifies specific moments of growth opportunity for your brand, and helps you improve performance and messaging to beat other brands in these moments.

Prioritising winning concepts

Concept eValuate is a suite of concept testing solutions that identifies new product ideas with the most potential to succeed in market and generate top-line business growth

Building winning market scenarios

ValueManager is a choice modelling tool that identifies the combinations of product features and price that appeal the most to consumers, helping you align your pricing strategy with their value perceptions.

Developing superior products

Product eValuate is a suite of product testing solutions that helps you optimise your products for launch. It evaluates product performance in context and identifies improvements that will maximise growth

Implementing winning launches

Launch eValuate forecasts the sales growth your new product will deliver with twice the accuracy of other services, taking into account all the touchpoints that influence consumer decision-making.

Driving launch success

Post-launch eValuate mines social data to understand the response to your recently launched products and services, informing how to improve them or change communications to drive launch success.

How we’ve helped our clients

Drive growth through opportunities in new segments

Matrix, Innovation & Product Development, FMCG

The challenge

A leader in imported beer wanted to explore opportunities within the growing segment of lighter, more drinkable products, to address slowing sales and profits.

Our approach

We used Matrix, a systematic approach to directing and prioritising innovation opportunities to evaluate the landscape of over 50 beers, understand tensions and unmet needs, and reveal the real potential from different drinking occasions.

The insight

We identified a major gap in the largest need-state for beer, where brand value, product value and satisfying drinkability intersect. Meeting this unmet need would appeal to underdeveloped customers, drive incremental growth and enhance brand equity.


The client developed an entire business plan around the need-state, and the resulting product launch exceeded sales goals by more than 50 per cent.