Navigating and activating the customer experience moments that matter

…avoiding those that don’t

Contrary to what some believe not every moment matters on your customer’s journey. Our customer experience (CX) subject matter experts can help you identify which ones to focus in on. Transforming data into insight, our team identify which moments influence choice, deepen loyalty, create passion and increase revenue. 

Emotional and functional led insights designed to make on impact   In house centre of excellence using best in class platforms [Re]Activating and Embedding CX based on ROI informed action


With our smart analytics at the core of everything we do... unblocking the moments that really matter.

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Customer Experience Partnerships:

In today’s fast paced customer experience (CX) market best-in-class programmes require a potent combination of both leading design, service and analytics supported by powerful technology.

To support the ever growing need for cutting edge, well invested and future proofed technology we have seamless partnerships in place with independently recognised leading experience software providers Medallia and Qualtrics.  When combined with our deep CX subject matter expertise, the result is an ability to deliver CX programmes that focus on the customer moments that really matter, engaging and activating organisations resulting in tangible ROI.



Watch our CX offer video:

CX Offer Video


Kantar TNS has over 10,000 experts working with some of the world’s most recognisable and leading businesses in 90 countries. Our CX specialists deliver programmes that build lasting relationships between brands and their customers by helping them to navigate and activate the CX moments that matter most… and avoiding those that don’t.

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Read the latest thought leadership and insight from our CX team:



How to deliver a stellar customer experience...

Kantar TNS analysis shows that businesses may think their CX is working - but it isn't.

Learn more here


Four rules of customer experience

Tim Pritchard, Managing Director of Customer Experience at Kantar TNS, believes that the golden rules of great customer experience remain unchanged in an ever evolving consumer landscape.

Learn more here 


Unlock the CX moments that matter

An introduction to Kantar TNS' customer experience offer

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Creating a customer-focused culture 

A guide to our CX Activation narrative

View the brochure



Making leadership accountable for CX 

A thought leadership piece entitled; 'Walking the talk: making leadership accountable for CX'

Read more here