London, Thursday 14 September 2017 – Kantar UK today congratulate Preriit Souda, Data Science Director, for winning the prestigious 'Best Paper' Award at the ESOMAR Congress. The Award was presented during a ceremony in Amsterdam on Tuesday 12 September 2017.

His winning research paper, ‘Can Chairs Talk?’ outlined the ground-breaking approach Kantar UK took in helping its client, Arper, to understand the evolving furniture market. This work had a particular focus on image mining and text analysis to help Arper with its strategic planning.

Commenting on Preriit’s success, Matt Dodd, Managing Partner Analytics, Kantar UK said, “I wholeheartedly congratulate Preriit on his much deserved award. This is yet another example of the innovative approach Kantar UK takes with its clients”.

Preriit Souda previously won the prestigious ESOMAR Young Researcher of Year Award (2011) at the World Congress-Amsterdam, Best Analytics paper at the MRSI Annual Conference 2012 and the Advertising Research Foundation’s Rising Star-Gold 2014. His research on Cross Aggregation of Social Media data was labelled highly innovative at the IIEX-Philadelphia. He has spoken at ESOMAR, IIEX, MRSI and written for ESOMAR and CASRO.

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