Latest news & insights
The second wave of Kantar TNS’ GDPR Awareness Index shows that public awareness of GDPR remains low, unchanged from last month at 34%. Understanding of what is covered by the new regulation also remains poor.
When buying decisions are delegated to algorithms, what is the role of the marketer? Phil Sutcliffe believes practitioners will need to increasingly jolt consumers into taking notice – and brand activism might just trump AI
Kantar TNS UK conducted an award-winning study, utilising innovative techniques such as gamification, in order to engage with and learn from SME business owners and senior financial decision-makers across a spread of business sectors.
The Current Account Switching Service (CASS) was designed to create a more level playing field across banks and to encourage more choice in personal and small business banking.
Practitioners will need to jolt consumers into taking notice – and brand activism might just trump AI.
According to recent research from Kantar TNS, 91% of CEOs believe customer centricity is essential to driving business growth whilst only 19% of UK customers rate their brands as truly customer centric . It is our opinion that one of the key drivers behind this mismatch is the absence of senior leadership engagement with, and support for, CX programmes.
The fundamental problem most of our clients grapple with is the sheer complexity of their marketplaces today. When we look at the issues and listen to how businesses are seeking to address them, the key thing that is common is an increasing focus on moments to find growth.
Giles Quick, Director of the Kantar Worldpanel Usage business, shows businesses how to tackle the challenges of growth through innovation.
Alice Moss, Qualitative Lead for FMCG and Retail at TNS UK, offers insights about aligning a crowd of creative minds around a single consumer moment to produce ideas that both captivate and compel.
Tim Pritchard, Customer Experience Director at Kantar TNS UK, believes that the golden rules of great customer experience remain unchanged in an ever evolving consumer landscape.
Kantar TNS analysis shows that businesses may think their CX is working – but it isn’t.