TNS UK's new forecasting magazine ‘Business Minds’ blends the features of a survey with those of a magazine.
SME owners and decision makers are invited to participate in a monthly survey which intersperses serious business topics with predictions on main economic and business indicators and more light-hearted content around business life.
The monthly ‘magazine’ format utilises innovative techniques to increase engagement with a traditionally hard-to-reach audience, to encourage richer dialogue with participants. The approach has resulted in a more detailed understanding of the diverse and important SME market in the UK.
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