TNS UK is pleased to announce that Sunando Das has been appointed as the new head of Marketing Science. Sunando will take up his new role on 3rd March and replaces Ian Brace who retires at the end of April.

Sunando joins TNS UK from Ipsos, where he held the role of Global Chief Research Officer (Market Understanding Practice). Sunando also spent five years at Research International from 2002-2007, including a year as Global Director for Brand Experience and a period leading the Marketing Science Centre for Asia.

The Marketing Science department is an expert team of quantitative researchers and statisticians. The team specialise in advanced analytical techniques.

Commenting on Sunando’s appointment, UK Board Director Phil Sutcliffe said, “I know Sunando well from his time at Research International. He is highly intelligent, has a strong track record of methodological innovation and backs this up with a strong commercial focus. Sunando’s appointment will further strengthen our capabilities in the area of new data analytics. He was the stand-out candidate during the recruitment process to replace Ian, and I’m very pleased he has agreed to join us.”

About TNS

TNS UK advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit for more information.

TNS UK was awarded the Market Research Society's (MRS) Agency of the Year 2013.

About Kantar

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at