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You can’t always get what you want

Marketers and researchers alike have long known that people don’t always make the choices they say they would like to. But one of the most startling findings of Kantar TNS’s Commitment Economy study is just how often this happens. In fact, on 42 per...

April 2013 | The Commitment Economy , Brand & Communication

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Kantar TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as Kantar TNS unveils a re-engineered version of its market-...

October 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by Kantar TNS. The Commitment Economy, an independent...

August 2012