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You’re listening but are you learning?

Every day millions of customers share their experiences of products and services on social media. This ought to be a game-changing opportunity for brands and businesses to transform those experiences. Yet the constant stream of social media feedback...

June 2015 | Customer Strategies , Social insight , Social Media , transactionTRI*M

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Marketers: the future is ready for you now

Extensive research from Kantar TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques...

April 2015 | Research methods , Social insight , Digital , Brand & Communication

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Super Bowl vs Oscars: social media’s winners revealed

What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...

April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & Communication

Latest press releases & events

Kantar TNS unveils first ranking of growth potential in snacks

New York: June 15, 2015 - Global research consultancy Kantar TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, Kantar TNS’s new proprietary,...

June 2015