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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Now a new study from Kantar TNS has revealed what it takes to become an irresistible brand – and why it is so important to do so. Irresistible brands...

February 2014 | Brand & Communication , NeedScope , Irresistible brands , New customers
Happy shoppers spend more

Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing one of the most important truths in retail: that happy shoppers spend more. When companies ask themselves “how can I sell more of my brand” rather than...

September 2013 | Shopper , Shopper behaviour , Happy shoppers spend more , New customers

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Unlocked: the secret of irresistibility

London: 7 May 2014 – Ground-breaking new research has revealed the drivers of irresistibility, telling us specifically why the world loves L’Oreal, Red Bull and Audi – and why other brands never quite make the cut. Experts at Kantar TNS have...

May 2014