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The truth about mobiles and shopping

Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...

September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCG

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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why Kantar TNS has re-engineered tracking around...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend