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The trouble with innovation

If businesses are to deliver the returns that shareholders demand, they need a bigger contribution from their innovation efforts. But they are unlikely to get one unless they focus from the start on ideas that will actually grow their business, not...

February 2013 | Incrementality , Activation Workshops , New products and services , Innovation and ideation

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Zombie and cannibal products killing consumer brands

Billions in lost profitability for UK companies 60% of new launches are failing to provide growth or eating into companies’ profits from existing products 21 November 2013 – Companies have been damaging their business by launching ‘zombie’ and ‘...

November 2013