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The trouble with tracking

Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why Kantar TNS has re-engineered tracking around...

October 2013 | Brand tracking , Brand & Communication , ConversionModel , Loyalty and new spend

Latest press releases & events

Kantar TNS Introduces a New Approach to Accurately Identifying Growth Opportunities for Businesses

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as Kantar TNS unveils a re-engineered version of its market-...

October 2012
Glittering future for Champagne and sparkling wines

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by Kantar TNS. The Commitment Economy, an independent...

August 2012