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Selling to the converted?

The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...

May 2014 | Brand & Communication , AdEval

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Christmas 2014 advertising test results

2014 – a vintage year for Christmas advertising? John Lewis was the undisputed winner last Christmas in the store wars with The Bear and the Hare emerging as Britain’s favourite Christmas ad (TNS 2013 data) and the campaign credited with driving the...

December 2014
The secret to successful Chinese New Year advertisements

To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile In an exclusive analysis of campaigns from some of Asia’s biggest brands, Kantar TNS reveals the most successful Chinese New Year...

March 2014