London: 11 September 2014 - Global research consultancy Kantar TNS, today announced three new senior appointments to its Qualitative practice under the leadership of Rebecca Wynberg, CEO Kantar TNS Qualitative.

Sarah Morris has been appointed Head of Kantar TNS Qualitative, UK, bringing over 20 years’ experience in brand, communications and customer research, and a successful track-record in building and empowering teams to develop strong client relationships and deliver high quality work. Sarah joins from Opinion Leader where she served as Board Director, having previously held the roles of Managing Director, Europe at Nunwood and Group Account Director at Millward Brown.

Jo Storry recently joined Kantar TNS as Head of Kantar TNS Qualitative, China, relocating to Shanghai from London to lead a strong team of talented researchers and execute projects for key clients. Jo brings with her a wealth of expertise, having founded her own international qualitative consultancy 14 years ago. She is an accomplished researcher, mentor and business leader, having previously set up the qualitative division of CM Research in Australia as well as the international qualitative department of Hall & Partners in the UK.

Completing this recent series of strategic appointments, William O’Connor moved to Toronto from the UK last month to take on the role of Head of Kantar TNS Qualitative, Canada. William brings strong expertise in qualitative research and sharp commercial acumen, having previously headed the research department at NatCen, a UK social research agency. William has also worked as a freelance research consultant, to deliver compelling qualitative insights in the public and third sector and to build capacity and skills in qualitative research and business development.

Commenting on these appointments, Rebecca said, “I am delighted to welcome these highly experienced researchers and business leaders to Kantar TNS Qualitative. Our objective is to create an environment for qualitative expertise to flourish so that we can deliver world-class research excellence to our clients across all our markets. I strongly believe that Sarah, Jo and William will be instrumental in helping us achieve our ambition.’

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About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

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About Kantar

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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