18th July, 2012 – Leading consultancy TNS has signalled the importance it places on qualitative research through a series of senior hires following the appointments of Rebecca Wynberg as CEO and Kristin Sharp COO of TNS Qualitative earlier this year.

The recent wave of strategic appointments brings together some of the world’s most experienced qualitative researchers to reinvigorate qualitative research in TNS.

Rebecca is well-placed to lead the new global practice at TNS having previously helped FMCG giant Unilever to develop and roll out a ground-breaking new qualitative accreditation and training programme.

Recruits to the new global team include: William Landell-Mills, former Head of Censydiam Qualitative at Ipsos Marketing, who joins in September as research director for the UK; Radeckha Roy, who brings her experience from Synovate to the role of qualitative leader for Asia Pacific; and Arnie Miller, who will head up the qualitative team in Africa and the Middle East. Arnie joins from YouGov in Dubai, where he acted as regional research director.

Rebecca Wynberg, CEO of TNS Qualitative said:  “The development of TNS Qualitative underlines the vital role that qualitative research plays in the work we deliver for clients.  In an increasingly competitive global marketplace, businesses and brands need to be able to home in on unmet demand and build a deep understanding of customer needs.  The new appointments bring together a wealth of experience into one international and connected team.  I am looking forward to working with my colleagues to strengthen our qualitative offer across our 80 markets, helping brands to identify where the real opportunities for growth lie.”

Full list of appointments

TNS Global Team

Darren Bhattachary joins in July as Research Director from TNS-BMRB and brings his extensive experience in political and social research to build on TNS’s market research offer globally.  He will be based in the UK and will work closely with Rebecca and Kristin as well as the UK team on local and global projects. 

William Landell-Mills will join TNS in September as Research Director.  William will be based in the UK and focus on refining and developing TNS’s qualitative expertise, ensuring its offer is tailored to clients’ needs across the world.  He joins from Ipsos Marketing where he was Head of Censydiam Qualitative.  His extensive qualitative expertise includes time at Arnold and Bollingbrook and prior to that DRSM. 

UK and Europe

Ali Perry joined TNS in November 2011 and was appointed Managing Director of the UK qualitative practice in May 2012.  Ali’s experience spans global brand consulting, advertising and research and she has a record of helping clients transform consumer insights into differentiating brand strategies across categories as diverse as smart phones and pharmaceuticals.

Africa and Middle East

Arnie Miller joins in July as Regional Head of Qualitative in Africa and Middle East.  He joins from YouGov in Dubai where he was Regional Research Director.  There has been a significant growth in qualitative work in the region and Arnie’s depth and breadth of experience will help our clients to deal with the particular challenges they face. He will also focus on training and development and will be based in Johannesburg.

Asia Pacific

Jo Adams has joined TNS as Head of Qualitative in Australia.  She is a seasoned qualitative research practitioner, having run a successful qualitative consultancy, Yellow Door International, in Australia.

Radhecka Roy joins in July as Regional Qualitative Client Leader, APAC.  Radhecka will be based in Singapore and is a highly skilled qualitative researcher who joins from Synovate/Ipsos.  Radhecka is a Unilever-accredited Research Lead and will lead Unilever regional and global projects as well as working on other client business. 

North America

Alison Dexter is moving to the US, having led the qualitative team in Vietnam.  The qualitative business in the US has grown rapidly and the team is looking forward to adding Alison’s expertise to their success.  Alison will be based in New York and will lead strategic projects for clients with TNS’s qualitative team on the East Coast.


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Notes to editors


About TNS

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.


About Kantar

Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

For more information:
Zoë Lawrence
+44 7414 473 073