Singapore; 15 May 2014 – A team from Kantar TNS Korea were this week awarded the prestigious Best Paper Award for ESOMAR Asia Pacific 2014. The paper – developed in association with Samsung Electronics and Cheil Worldwide - ‘Unveiling the Online Shopper’s Journey: how to measure the online shopper’s journey through big data analysis’ was presented by two of its authors, Sungeun (Se) Kwon, head of digital division at Kantar TNS Korea and Minwook Kim, senior research executive in her team, at this week’s event in Jakarta.

Commenting on their decision to award the team ‘Best Paper’, the Programme Committee at ESOMAR said, “The combination of the methodology adopted, to answer the client need, in that particular market,  we considered to be a true reflection of the conference theme: Celebrating Asian Creativity- congratulations to the winners!” 

The paper was developed by the team at Kantar TNS alongside their clients at Samsung Electronics and Cheil Worldwide. It was presented by the Kantar TNS team at the event, which is in its 15th year and attracted over 200 delegates from 29 countries. The Kantar TNS paper was judged the winner by a panel that included senior insights professionals from the Coca-Cola Company, Yahoo! and L’Oreal, in addition to representatives of the research industry.  

Commenting on his team’s achievement, Jungyul Yang, CEO, Kantar TNS Korea said, “The strong partnership between Samsung and Kantar TNS has enabled us to really innovate and pioneer new research methods; this agency-client team really does focus on answering the key business question and their seamless collaboration has led to this effectiveness. I am incredibly proud of our team for achieving recognition on such an important international platform and hugely appreciative of our clients at Samsung for this continued partnership and trust in us to ‘co-pilot’ them to success.”

Notes to editors

The paper’s authors were:

  • Heesun Kim, Head, Integrated Launch Marketing, Mobile Division, Samsung Electronics
  • Yuri Jung, Manager, Integrated Launch Marketing, Mobile Division, Samsung Electronics
  • Heeyoung Kim, Associate, Integrated Launch Marketing, Mobile Division, Samsung Electronics
  • Jiyoung Suh, Director, Connection Planning Team, Cheil Worldwide
  • Soyoung Lee, Senior Strategy Manager,  Connection Planning Team, Cheil Worldwide
  • Sungeun (Se) Kwon, Head of Digital Division, Kantar TNS Korea
  • Minwook Kim, Senior Research Executive, Digital Division, Kantar TNS Korea

About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit for more information.


About Kantar

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at



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