London: 29 September - Global research consultancy Kantar TNS today announced the appointment of Anne Rayner as Global Head of Communications Research. 

In her new role based in Sydney, Anne will be responsible for developing and implementing the firm’s global communications research growth strategy.

Anne joined Kantar TNS in 2002 and was recently Asia Pacific Regional Director of Brand Equity and Communications. In this role she was instrumental in developing a community of brand experts and building Kantar TNS’ presence with clients in this space.

Anne brings over 15 years of experience in brand and communications, particularly in digital and social media research with specialisation in brand tracking, touchpoint research and communication evaluation. She has worked across multiple industries including consumer goods, technology, automotive, finance, healthcare and travel and leisure.     

Rosie Hawkins, Global Head of Brand & Communication said “I welcome Anne into her new role. The world of communications is undergoing rapid change and Anne brings a combination of experience and forward-thinking that will drive creative improvement in this area to continue our focus on driving impact for our clients”.

Speaking about her appointment, Anne Rayner said, “This really is an exciting time to be part of Kantar TNS. We have a culture of entrepreneurialism, and incredible practitioners around the world. We have great expertise in creative and media research and I look forward to growing the whole offer including integration of social and survey data, media optimisation and ROI.


- ENDS –


About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit for more information.


About Kantar

Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  For further information, please visit us at