Singapore: 16 December 2014 - Global research consultancy Kantar TNS has today announced the appointment of Serena Jacob as Managing Director for Kantar TNS Qualitative in Asia Pacific.

In her new role, Serena will be responsible for further strengthening Kantar TNS’s qualitative capabilities across Asia Pacific and working closely with senior qualitative practitioners, country MDs and client leaders to deliver transformative thinking to clients.

Serena has over 25 years’ experience working in qualitative research and consultancy across the region. She joins Kantar TNS from research agency Face, where was Head of the Singapore office. Prior to this she worked at InsightAsia Research Group as Regional Qualitative Director.

Chris Riquier, CEO Kantar TNS Asia Pacific, said: “I am thrilled that Serena is joining Kantar TNS, bringing with her not only a wealth of experience in research and consultancy, but also outstanding business leadership skills and huge amounts of energy to uncover new opportunities for our clients.

“Kantar TNS has built very strong qualitative capabilities in Asia and Serena’s appointment will enable us to give more of our clients access to this expertise in support of their decision-making.”

Commenting on her new role, Serena said:  “It’s fantastic to be joining such a dynamic and ambitious team at Kantar TNS in Asia Pacific. I am very much looking forward to working with other qualitative practitioners both globally and across the region to strengthen our capabilities and bring fresh, world-class thinking to Kantar TNS’s clients.”

Serena will join Kantar TNS on 2 January and will be based in Singapore.

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About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer and employee relationships, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit for more information.

About Kantar

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 27,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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