11 October, 2012 – Leading research consultancy Kantar TNS, today announced the appointment of Lyn McGregor as Chief Client Service Director, for Kantar TNS’s global Qualitative practice, reporting to Rebecca Wynberg, CEO Kantar TNS Qualitative. Lyn joins Kantar TNS from Flamingo, where she most recently served as Group Strategy Director, having previously held the role of CEO at Flamingo, North America. 

Commenting on the hire, Rebecca said, “I am delighted that Lyn is joining the team. She is very highly regarded in our industry, known for her leadership skills and ability to drive results. Lyn’s input to our global team will be vital in helping us to achieve our goals of building a market leading global qualitative business.” 

In this new role Lyn will be responsible for building a client service structure to ensure Kantar TNS delivers a consistently high service to clients across the globe. Lyn commented, “I am incredibly excited to be joining Kantar TNS – Rebecca and her team share a commitment to reinvigorating the qualitative industry which is highly motivating and inspiring. I am looking forward to playing a key role in ensuring we deliver outstanding results to all Kantar TNS clients.”

Lyn’s appointment further reflects Rebecca’s goal of bringing together some of the world’s most experienced qualitative researchers to reinvigorate qualitative research in Kantar TNS and set a new standard for the industry. Senior hires this year have included: William Landell-Mills, former Head of Censydiam Qualitative at Ipsos Marketing, who joined in September as Global Research Director; Radeckha Roy, who brings her extensive experience to the role of qualitative leader for Unilever in Asia Pacific; and Arnie Miller, who joined to head up the qualitative team in Africa and the Middle East. 

Lyn joins Kantar TNS on the 1st November 2012 and will be based in London.

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Notes to editors


About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.

About Kantar

Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

For further information, please visit us at www.kantar.com

For more information:

Zoë Lawrence
+44 7414 473 073