Brussels, 20 March 2014 – Only 1 month after his appointment, Matteo Renzi, Italy’s new Prime Minister, is already Europe’s most tweeted-on politician, surpassing all the other EU leaders on social media. Data released by Kantar TNS opinion this month reveal that the Italian Prime Minister currently holds the pole position in the “European Leader Watch” index which monitors the social media debate about Europe’s political decision-makers. He is followed by UK Prime Minister David Cameron and the French President François Hollande.

Matteo Renzi, who has attracted the most attention among Twitter users with over 195,389[1] mentions so far in March, dominates the political debate on Twitter. His closest challenger, David Cameron, is slightly behind, with 158,523 tweets. The rest of the competition trails far behind: François Hollande is in third place with 86,931 mentions, while other political leaders such as Germany’s Chancellor Angela Merkel follow with only 43,161 mentions over the same period.

On average, between 40,000 and 70,000 tweets referring to European leaders are published every day.

Within the European Institutions, the President of the European Parliament Martin Schulz demonstrates a strong presence on Twitter in the run-up to the European elections.

With only 63 days to go before the European elections, Mr Schulz, who is standing for the post of President of the European Commission, is the only candidate to be ranked among the top ten.

José Manuel Barroso, President of the European Commission, and Catherine Ashton, the EU High Representative for Foreign Affairs are the other EU leaders to join President Schulz in the top 10. His main competitor for the position of President of the European Commission, Jean-Claude Juncker, is just outside the top ten in 13th place, while Guy Verhofstadt stands at 23rd.

By creating word clouds and following trending key words, the innovative “European Leader Watch” tool can also analyse the main issues being discussed by Twitter users when talking about their leaders. Unsurprisingly, this week the Twitter world focused its attention on the referendum in Crimea.

With the launch of this new social media monitoring tool, Kantar TNS opinion, the European leader in political and social research, aims to provide an unfiltered picture of public opinion in real time. The tool was developed in cooperation with Vigiglobe, a European-based company specialising in Social Media Intelligence and an official Twitter Media Technology Partner.

Follow the social media debate on European Leaders in real time:


About Kantar TNS opinion

Kantar TNS opinion has 40 years of experience in managing complex multi-country general public and business surveys, from small bespoke projects to the largest multi-country surveys conducted anywhere in the world, including the prestigious Eurobarometer. As part of Kantar TNS, Kantar TNS opinion offers specialist expertise and in-house data across a wide variety of sectors together with advanced statistical analysis.

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About Scholz & Friends European Office

Scholz & Friends European Office is a leading communications agency based in Brussels. The European Parliament, the European Commission and NATO are among the many clients who have enlisted the communication experts to realise their communication objectives.

Scholz & Friends European Office supports Kantar TNS opinion in its PR measures and activities.



Pascal Chelala – Managing Director (Kantar TNS opinion)
+32 2 661 72 00

Nicolas Becuwe – Research Director (Kantar TNS opinion)
+32 2 661 72 14

Tecla Kohls – Project Leader (Scholz & Friends European Office)
+32 2 5 04 07 93

[1] From 1st to 18th of March 2014