Singapore: 14 May 2014 — Kantar TNS today announced the promotion of Chaitanya Reddy to the newly created role of Political & Social Director, Mekong Region. Chaitanya has been leading Kantar TNS’s efforts in Political & Social research in Vietnam since March 2012 and in his new role extends his responsibilities across Vietnam, Thailand, Cambodia and Myanmar.

This is a new role within Kantar TNS and will report to Ralf Matthaes, Regional Managing Director for the Mekong. Commenting on Chaitanya’s appointment, Ralf said: “We have seen the demands of our development aid clients grow significantly in recent years as this part of the world sees rapid and sustained change. Chaitanya has demonstrated strong leadership and a great understanding of our clients’ context, which will benefit more of the organisations we work with as he extends his scope across the region.”

The Mekong Region, which has a population of over 270 million, is still one of the poorer regions in the world. Kantar TNS supports clients in garnering a better understanding of the needs of people in these markets and how to positively impact behaviour change across a wide range of initiatives by development organisations and Governments.

Chaitanya joined Kantar TNS in 2010 and has been based in Vietnam since 2012. He began his career in India and held roles with the Social and Rural Research Institute of IMRB – a Kantar Group Company - and the Centre for Science Development and Media Studies, where he focused on e- Governance and development.

Chaitanya said, “Development aid organisations across the Mekong are looking to really build an understanding of the lives and challenges of people on the ground. I am excited by the opportunity to work with more of our teams and clients across the region to extend the reach of our work and deliver more benefit into these countries.”

Chaitanya takes up his new role from 1 June 2014 and will be based between Hanoi and Bangkok.

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