May 12th, 2017, Shanghai, China — Kantar TNS, a Kantar company under WPP (NASDAQ: WPPGY), today announced the appointment of Lynn Zhang as Managing Director, Kantar TNS in China. Zhang joins from Nielsen where she served as Vice President for Qualitative Practice and Emerging Business, Greater China for six years, having previously worked at Kantar TNS in Beijing as Research Director between 2007 and 2011.
In her new role, Zhang will lead Kantar TNS’s business in China, providing clients with actionable insights across the expertise areas of innovation, brand and communication, shopper activation and customer experience.
Zhang’s experience spans 16 years, across multiple geographies. She started her career with Reid Research Service in New Zealand and then AMR Interactive in Australia, before moving to China. She holds a Masters in Marketing and a Bachelor’s Degree in Business Management.
Zhang will be based in Beijing and report to Deepender Rana, CEO of Greater China for the insight branch of Kantar
Commenting on her appointment, Zhang said, “I am excited to be back at Kantar TNS, as we embark on a new chapter with our focus on moments-led growth. I have a huge amount of respect for the team at Kantar TNS, and look forward to working with them to help our clients identify, optimise and activate moments of growth opportunities”.
Rana added: "I am delighted that Lynn is joining Kantar TNS’ senior leadership team. Her experience, expertise and immense energy make her ideally suited to drive growth within our business and to advise our Chinese clients who are currently fast expanding."
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About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimise and activate the moments that matter to drive growth for their business.
We are part of Kantar, one of the world’s leading data, insight and consultancy companies.
Find out more at www.tnsglobal.com
Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com.