London: 09 June 2015 - Global research consultancy Kantar TNS has appointed David Lansanah as Global Head of Innovation & Product Development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with Kantar TNS.

In his new role, David will lead and develop the firm’s global innovation practice, improving the existing product portfolio and leading a dedicated team of innovation experts to boost Kantar TNS’s profile globally.

He will be initially based in London before relocating to Singapore later this year. As a fast-growing and dynamic region, clients in Asia are looking to innovate and create new products that meet the needs of consumers in rapidly changing economies. From his base in Singapore, David will be well-positioned to understand these markets and the associated client requirements, and to develop service offerings that deliver growth to businesses.

David joins Kantar TNS from Ipsos, where he was Managing Director of the global MarketQuest practice, responsible for identifying new business opportunities and innovation platforms. He has over 20 years’ experience in the market, having previously held roles with Synovate and AcuPOLL Research.

Commenting on David’s appointment, Jonathan Chocqueel-Mangan, Director of Strategy & Transformation at Kantar TNS, said: “We’re delighted that David has joined us to further develop our innovation offering. He is highly regarded in the industry for his knowledge in building and rolling out brilliant innovation research programmes worldwide. Brought up in Sierra Leone and having lived and worked in the US, Europe and Asia, he also brings a host of international experience that will no doubt be complimented by his new base in the fast-paced environment of Singapore.”

Commenting on his new role, David added: “I’m really looking forward to increasing the profile of Kantar TNS’s global innovation offer and building on the fantastic legacy that Steve has built during his time with the firm. Working with such talented teams across the IPD practice, I’m confident that we can continue to deliver world-class research excellence to our clients.” 

David started his new role on 1 June.


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About Kantar TNS

Kantar TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer strategies, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, Kantar TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. Please visit for more information.


About Kantar

Kantar is the data investment management arm of WPP and one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.  For further information, please visit us at