Zoë Lawrence, Digital Director for Kantar TNS in APAC, discusses changing consumer behaviours in a connected world and the subsequent implications for marketers. She was speaking as part of Kantar TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016. She talks about the key trends identified in Connected Life, a study into the habits of over 60,500 connected consumers.
This is a shortened version of Zoë's presentation. To find out more about Connected Life, or to register interest in future D3 events, please do get in touch by contacting firstname.lastname@example.org