William Serfaty from Activia Danone and David Lansanah from Kantar TNS discuss how they partnered on a project to develop a new product in seven days. They were speaking as part of Kantar TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016. In the session, William and David talk about the barriers to product innovation, and the technologies that are now enabling faster concept development.

This is a shortened version of the original presentation. To find out more about innovation strategies in a digital world, or to register interest in future D3 events, please do get in touch by contacting enquiries.apac@tnsglobal.com