Poonam Kumar from Kantar TNS talks about the ongoing importance of storytelling in an ever-changing digital world. She was speaking as part of Kantar TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016. In the session, Poonam talk about how to create irresistible brand stories that connect with consumers.

This is a shortened version of Poonam's presentation. To find out more about understanding the connected consumer, or to register interest in future D3 events, please do get in touch by contacting enquiries.apac@tnsglobal.com