The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience.
As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-focused approach to identifying digital audience segments can transform results:
- Identifying the audiences likely to spend more with a brand in the future
- Using look-alike models to target receptive audiences at scale
- How Kantar TNS’s groundbreaking approach can be combined with custom audience research for precision targeting
- How a future-focused approach to segmentation is proven to transform campaign results.