The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands.

Tweet thisWhat should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by Kantar TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In the second podcast of this series, the study’s leaders explore the contrasts between British and Chinese codes of humour to illustrate the opportunities and pitfalls faced by global advertisers.

Listen to our podcast below and don't forget to subscribe.

Podcast: Play in new window | Download

Subscribe: iTunes | Android 


Recent articles