Brands and retailers are forever on the hunt for opportunities that will deliver bottom-line growth. They know that in many categories, growth is becoming increasingly challenging.

Success in the snacks category is especially no longer guaranteed — brands and retailers wanting to expand in this area have their work cut out for them. So where should they direct their efforts to drive growth? How can they decide which of the myriad of snacking sub-categories gives them the greatest chance of success?

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