Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them.
And that means marketers need to look beyond internet penetration statistics when planning their connection strategies. Understand the intersection of access and attitudes, and you have the key to turning fragmenting media into precise communication.
In this feature, we use the latest insights from Connected Life 2014 to reveal:
- The different digital personalities that markets adopt
- The impact of mobile on media consumption in different countries
- The changing nature of TV viewing and the impact of multi-screening
- The new breed of emerging connection opportunities for brands