Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them.

We report from the frontline on how tablet devices and digital data collection are transforming the potential of fieldwork at Kantar TNS:

  • How we’ll make face-to-face surveys 100% digital by the end of 2014
  • Why face-to-face remains central to the future of research
  • Bringing the benefits of gamification, visualisation and shorter, smarter surveys to the field
  • How GPS and listening technology help to eliminate fraud
  • How digital data collection can deliver synchronised reports from 30 markets within 24 hours of fieldwork ending
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