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Scottish Market (UK)

Consumers in Scotland often have very different behaviours and needs than are evident across the wider British population. With our experience and expertise, built up over almost 40 years as the leading agency in the Scottish market, Kantar TNS can provide real insight and understanding on Scottish opinions and attitudes.

We have an impressive portfolio of clients from both the public and private sectors and across all the important sectors of the Scottish economy who value the Kantar TNS’ offer which combines a detailed understanding of the Scottish market and consumers with the latest thinking and developments in market research and the delivery of insights.

Our team of around 20 researchers based in the Edinburgh office are supported by a range of specialist expertise and resources within Kantar TNS UK in the areas of branding and communications, new product development and innovation, retail and shopper and political and social opinions.

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Scottish Polling (UK)

Kantar TNS BMRB (formerly System Three) has a long track record monitoring Scottish political opinion stretching back to the 1970s, covering issues such as Holyrood and Westminster voting intentions and the Scottish constitution. Kantar TNS BMRB is a member of the British Polling Council (BPC) and abides by its rules. We also operate within the Code of Conduct of the Market Research Society (MRS).

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Secondary research

Kantar TNS has a business dedicated to Business Intelligence, enabling clients in over 80 countries to make commercial decisions based on reliable, in-depth, global information tailored to their specific needs.

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Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.

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Kantar TNS Shopper understands that happy shoppers spend more – and leverages this principle to help you grow brand and category sales.

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Shopper Decisions

By distinguishing between the needs of ‘Decided’ and ‘Open’ shoppers, Shopper Decision informs effective in-store messaging and shelf layout to help you reduce search time, and increase sales.

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Shopper Dimensions

Shopper Dimensions interrogates shopper missions and consumption occasions to define the category shopping landscape and ensure you place the right products on the right shelves.

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Shopper insights

Kantar TNS Retail & Shopper understands that happy shoppers spend more – and leverages this principle to help you grow brand and category sales.

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Shopper Tester

Shopper Tester reveals how shoppers or e-shoppers will react to changes to pack, shelf layout or point-of-sale materials by testing these in full-shelf, virtual reality environments.

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socialTRI*M helps you understand the wide-ranging conversations your customers have on social media, and combines this information with the robust, strategic direction of survey data to help you optimise your customer relationships.

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SuperClinic is our concept refinement tool that uses real-time feedback from creative and mainstream

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SuperGroup is a co-creation workshop which brings your team together with creative consumers and

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