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F Power (UK)

Facebook is one of the largest social media networks with more than 900 million users. Brands are spending a substantial amount of money, to engage with consumers though the Facebook brand pages. To measure the impact of these activities, on the overall brand equity, we have designed “F-Power”. Through a precise understanding of the Facebook fans, their Value, their Commitment and their Motivations, F-Power identifies opportunities to build and develop brands.

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At Kantar TNS Qualitative, our mission is to help you understand how individual human behaviour and emotion impact your business, enabling you to shape strategy and unlock growth.

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