Baptiste Le Gal, CMO for Lazada in Thailand, talks about how eCommerce giant expanded in Southeast Asia and the factors that were key to its success. Baptiste was speaking as part of Kantar TNS D3 2016: Delivering Impact in a Connected World, a summit exploring the opportunities and challenges that digitalisation presents, held in Bangkok in March 2016.

This is a shortened version of Baptiste's original presentation. To find out more about eCommerce in Asia or to register interest in future D3 events, please do get in touch by contacting