Consumer confidence in Vietnam is at its highest to date, causing Vietnamese consumers to feel more positive and confident about their employment prospects and are more willing to spend as a result, providing businesses with new opportunities to grow their brands in this evolving market.

McDonald’s and Coca Cola have both successfully adapted to the unique Vietnamese market through understanding the Vietnamese culture and lifestyle. With the influx of global brands in the country, businesses have to seek new, innovative ways to build meaningful connections to their brands.

For brands to be successful, they need to fully understand the culture and lifestyle of Vietnamese consumers. Our latest report, based on Consumer Pulse, an ongoing Kantar TNS study carried out over the past 20 years, reveals how Vietnamese are spending their spare time. 

Download the report to find out more.


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